WeSC was founded on January 7th, 2000 as a "street fashion brand for intellectual slackers." There's no beating around the bush, right from their title, this cutting-edge brand declares "WeAretheSuperlativeConspiracy." Luckily, the name has been shortened to "WeSC" or simply "We." WeSC established itself in the skate culture by designing "street fashion" not just "street wear." "WeSC is addressing people with awareness, regardless of race, religion or financial background." WeSC has gone far beyond t-shirts and jeans to create some of the most unique, edgy, even hilarious (a men's purple velour one-piece jumpsuit!?) items we've seen in a long time. Besides catering to the skate world, WeSC delivers "life after skate, a more developed style that targets people outside the skateboard community, but still shares its values."
The company itself is a group of avid (and creative) skateboarders and snowboarders who are "working toward the same ideal and goals." One of the most unique and significant components of the Superlative Conspiracy are the Weactivists. Weactivists are artists, skaters, snowboarders, photographers, musicians and others who are "extremely good at what they do, world famous or totally unknown." Weactivists share a "streetwise" mentality and each one acts as an "informal ambassador who flies the flag of the Superlative Conspiracy" in their respective subculture. Weactivists add a personal, genuine feel to the WeSC family. One Weactivist, Jason Lee, has made quite a name for himself on the small screen. This "living legend" in the skateboarding world now stars in the NBC hit show, "My Name is Earl." Weactivists and WeSC fans know that there's a certain "We-feeling" behind this brand that comes across in their staff, their advertising, and their products.
What evo buyer Christine Koller loves about WeSC:
- Love Their Logo - The "clean, recognizable" logo is popular enough to return season after season, each time in new, unique color combinations. The ever-popular WeSC hoodies and WeSC t-shirts are the pinnacle of simple sophistication.
- Fun Themes - Each season features a different theme that lets us know that the WeSC design staff is having fun. A recent theme, "Let's Get Physical", featured a paper windbreaker jacket straight out of the 80's.
- Killer Combinations - WeSC takes various colors, fabrics, and styles and puts them together in some of the most unique combinations on the scene. WeSC truly has something for everyone and is always recreating the brand to stay fresh.
- Sports and Fashion Unite! - WeSC's unique approach to style transcends the action sports world and spills out into the urban street culture. WeSC is a brand that unites all the sports evo represents (snow, wake, and skate) and reminds us just how fashion-forward the people in our industry are. WeSC is creating awesome threads for all of the sporty, fashion-minded people out there, and evo is a proud supporter.
