Since their humble beginnings in Trevor Fleming's grandparent's basement, Lifetime Collective has been working hard to make themselves "independent from the uniform standard." We think this Vancouver-based company has achieved that goal…and then some. Lifetime truly has the drive, passion, and commitment to back up the unique clothes that they create. Lifetime Collective's "manifesto" explains their motivation: "To give way to what we do with our lives... something we contemplate daily. In our case, it's something we use as a tool to create. To create something to put on peoples' backs, not made off the backs of others. The ability to create art, build friendships, spur awareness and find new ways to keep independent from the uniform standard. We are a collective of friends, artists, musicians, skateboarders, snowboarders and free thinkers. Living our lives; creating our own future." Lifetime Collective commitment to creativity and quality is evident in their unique colorways, custom fabrics, and artistic sense of style. Here are a few of evo buyer Christine Koller's favorite things about Lifetime Collective: - Creative Collaborations - Lifetime's drive to create has led to collaborations with the hottest artists, musicians, and companies (Modest Mouse, Capita, Airblaster and more).
- Variety in Their Fan Base - Lifetime Collective has roots in the skate and snow world but their clothes also show up in boutiques. Their designs are uniquely created to attract a broader audience.
- Advertising? - Lifetime only advertises through word of mouth, so spread the word!
- Why evo Loves Lifetime - We see a lot of similarities in the way we run our companies. Lifetime's commitment to quality is reminiscent of evo's Great Eight. Lifetime's catalog (a.k.a. "the book") explains exactly what their company is all about, "Equipped with the ability to adapt to new environments and situations with the help of everyone at any time, we are ever changing, never finished." Just like at evo, the people at Lifetime Collective seem to value each other and the work that they do.
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